First Speakers

Benjamin Bauer
01

Benjamin Bauer

Founder | Foodpanda

Yvan Rodic
02

Yvan Rodic

Founder | FaceHunter

Nils Ringmar
03

Nils Ringmar

Co-founder | A Little Nation

Lea Hartkopf
04

Lea Hartkopf

Head of Marketing | Busuu

Pia Poppenreiter
05

Pia Poppenreiter

CEO & Founder | Ohlala

Denys Zhadanov
06

Denys Zhadanov

VP of Marketing | Readdle

Noam Auerbach
07

Noam Auerbach

Growth | SoundCloud

Alexander Wulff
08

Alexander Wulff

Lawyer | BMH

Igor Pashchenko
09

Igor Pashchenko

Client Partner | Facebook

Ramsey Pryor
10

Ramsey Pryor

Head of Int. Expansion | Branch

Michael Schmilov
11

Michael Schmilov

COO | Viber

Ben Jeger
12

Ben Jeger

MD DACH | Appsflyer

Christian Szymanski
13

Christian Szymanski

Co-Founder | Stryking Ent.

Pavel Maurus
14

Pavel Maurus

Co-Founder | Deep.Social

Francis Trapp
15

Francis Trapp

Founder & CEO | Brandnew.io

Patrick Kane
16

Patrick Kane

Founder | Priori Data

Elena Tsarkova
17

Elena Tsarkova

Games UA & Growth | Wooga

Andy Carvell
18

Andy Carvell

Partner | Phiture

Pablo Penny
19

Pablo Penny

Consultant | Phiture

Karol Severin
20

Karol Severin

Analyst | MIDiA Research

Event schedule

Registration

Opening word

Karolina Attspodina | TargetSummit

Scaling to 70 Million users and what has been learned on the way

Lea Hartkopf | Head of Marketing | Busuu

Busuu is the world's largest social network for language learning, providing courses in 12 different languages on web and mobile to more than 70 million learners worldwide.

Fraud and how to deal with it.

Ben Jeger | MD DACH | AppsFlyer

AppsFlyer is the mobile measurement industry standard because it empowers advertisers with unbiased and transparent attribution analytics. Most importantly, they have integrity of maintaining clients data private and secure, which has earned the trust of more than 2000 network and analytics partners who have integrated with them.

App Virality - The science of organic app growth; how to make your app go viral and how to measure viral growth

Ramsey Pryor | Head of International Expansion | Branch

Branch provides solutions that unify user measurement across different devices, platforms, and channels. The introduction of mobile has divided today's businesses, causing inaccurate attribution and links that don't work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on the website or native app.

Growth opportunities in global markets: how to grow a mobile game worldwide. With a profit.

Elena Tsarkova | UA & Growth | WOOGA

Wooga is a mobile-first game developer located in Berlin, Germany. The company develops free-to-play mobile and social games for mobile devices, such as smartphones and tablets and social networks like Facebook.

Break

Fireside Chat

Benjamin Bauer | Founder | FoodPanda

Foodpanda is a global online takeaway food ordering marketplace, with a focus on emerging markets. The Foodpanda group is the leading online food delivery marketplace in emerging markets. It enables restaurants to become visible in the online and mobile world and provides them with an industry leading software and technology to generate additional demand. For consumers, Foodpanda offers the convenience to order food online and the widest gastronomic range, from which they can choose their favourite meal via app or online with a few fingertips.

Creative marketing strategies

Denys Zhadanov | VP of Marketing | Readdle

Readdle is the number one developer apps for productivity, with over 65 Million downloads, Apple has crowned their products as Editors Choice and apps of the year.

Secrets of influencers and how to work with them

Yvan Rodic & Nils Ringmar | Facehunter & A little nation

Yvan Rodic is an influencer him self, after creation of the brand FaceHunter, him and Nils have created the first agency for snapchat Influencers, helping brands to create story telling on Snapchat and gathering new users.

Lunch

Fireside chat

Pia Poppenreiter | CEO & Founder | Ohlala & Alexander Wulff | Lawyer | BMH

Ohlala is a dating platform for paid dating. The brand is well known in the German market and is always in the spotlight of attention. Connecting people via the platform to make dating easier and more fun. Pia will be sharing some exclusive news with our crowed about the struggles of the platform and how they have got out of it

Befriending influencer marketing with demographics & psychographics audience data

Pavel Maurus | Co-Founder | Deep.Social & Francis Trapp | Founder & CEO | Brandnew.io

Deep.Social is a social demographics platform for influencers. Collection and process around 25 Million Influencer accounts and their data of likes, shares, geo tags and many more. Everything you need to know to book your influencer, you will find here. Brandnew.io is a tech platform that connects brands with creators. You can filter and choose your influencer that you would like to work with, analyse their data of performance and be in full control.

Topic to be announced

Christian Szymanski | Co-Founder | Stryking Entertainment

Stryking Entertainment specialises in sports fan engagement and monetisation by combining the real and virtual world to create genuine interaction opportunities for fans, stars and brands. Founded 2012 in Berlin, Stryking Entertainment develops and operates the innovative platform Football-Stars, a thrilling and diversified gaming experience on web and mobile for Millions of soccer fans in Europe.

Break

The Keyword Optimisation Cycle: A Framework for ASO

Pablo Penny | Mobile Growth | Phiture

Phiture is an agency for mobile growth strategies and consulting around the topic of mobile. The agency is led by Andy Carvell and Moritz Daan that have a huge expertise is growth hacking and even have created "The Mobile Growth Stack" that thousands of companies are using to get their marketing strategies right.

Game Lifecycle Marketing with Facebook

Igor Pashchenko | Client Partner | Facebook

Social network platform that we think everyone knows. With a massive number of over 2 billion monthly active users Facebook is surely the number one global social network platform.

Topic to be announced

Michael Schlimov | COO | Viber

Viber freely connects users around the world with each other, helping them send good vibes every day and make great things happen! With more than 800 million people on the platform, Viber gives people all over the world the ability to connect in the way that works best for them, whether that's through one-on-one messaging or group chats, voice or video calls or following brands and celebrities on Public Chats.

OFFICIAL AFTERPARTY

Registration

The Importance Of Consumer Insight In Mobile Strategy: When, How & Why

Karol Severin | Analyst | Midia Research

MIDiA Research is a boutique media and technology analysis company. We focus solely on the intersection of content and technology, working with both the biggest global companies and early stage start ups.

Engaging & Re-Engaging Users

Andy Carvell | Partner | Phiture

Phiture is an agency for mobile growth strategies and consulting around the topic of mobile. The agency is led by Andy Carvell and Moritz Daan that have a huge expertise is growth hacking and even have created The Mobile Growth Stack" that thousands of companies are using to get their marketing strategies right."

Break

Growing the Neck; what to do when your growth hits a plateau?

Noam Auerbach | SoundCloud

SoundCloud is the world's leading social sound platform where anyone can listen to or create sounds and share them everywhere. SoundCloud is an online audio distribution platform based in Berlin, Germany, that enables its users to upload, record, promote, and share their originally-created sounds. SoundCloud's content is evenly split between music and other audio

Using data for expansion planning

Patrick Kane | Founder | Priori Data

Priori Data is a powerful tool for planning and managing a lasting app store optimisation strategy. Priori Data Keyword Intelligence gives you the power to easily manage all of your apps and keywords. But it's also the starting point for your mobile intelligence stack, giving you incredible insight into every keyword driving organic downloads to your app. Search for new keywords and be inspired by our suggestions. Weed out low performers and climb the ranks of high-value terms over time.

Lunch

Ephemeral marketing

Yvan Rodic & Nils Ringmar

The world's first Snapchat agency. Now they cover all the emerging territories of digital storytelling. For brands who value speaking the same language as their community on social media, they craft strategy and content. Since people around the world increasingly share their daily life in a 'live' or 'ephemeral' way, they can help you tell your 'Story' in these new formats. And more.

Conference tickets

Mobile Apps & Brands

Mobile apps, developers, brands and
first party consumer startups are eligible for this ticket type.

69 eur

Service Providers

Vendors & service providers like
agencies, mobile ad networks,
analytic platforms and others are required to have this ticket type.

149 eur

VIP Ticket

This ticket includes participation in
a conference with front row seating
and entrance to VIP dinner.

499 eur

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Venue:

Oberwallstrasse 6
10117 Berlin, Germany